Triple T Brand: A Legacy of Faith, Family, and Home Since 1951

By Travis Bard

We have a simple goal - impact the lives of our clients and change the lives of our agent partners. The PLACE.com business platform allows us to do both and we could not be more excited about the future.

What does our logo mean? When starting a business, a logo serves as a visual representation of your brand. Today, I want to share the story of our Triple T brand. You’ll see it on our bottle caps, signs, and nearly everything we do, and it’s important to me that you understand its history.

What’s the history of our Triple T logo? Our logo is a cattle or horse brand that has been in my family since 1951. Fast-forward to the mid-80s, I was the only Bard left in Arizona, so I could lay claim to the brand.

Often, those things are something families fight over, but I was fortunate to be the only one left, and I laid claim to it because it symbolizes my family and our heritage growing up, something that I loved and that meant a lot to me.

We’ve also identified it as a logo for our company and built the branding around it. We can consider many different interpretations, particularly with the three Ts of the Triple T.

In our business, our logo represents faith, family, and home. You’ll see it on our clothing, caps, and signs; it’s everywhere. We want buyers and sellers to recognize the legacy behind our brand. Just like the Nike swoosh stands for quality, we want people to associate our logo with excellence and great service.

We’re proud of our brand’s history and meaning, and we want it to resonate with you, too, as part of the community we’ve built with friends and clients over the years. If you have any questions or if there’s anything else we can assist you with in real estate, we’d love to help. Call or message (928) 710-7007 or travis@legacyren.com. We look forward to growing with you.